|
|
Chování spotřebitele na trhu s pivem
Klemša, Michal
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Diploma thesis deals with the behaviour of consumers aged 18–26 at the beer market in the Czech Republic. The aim is to analyse beer market. The thesis fo-cuses on consumption, production, export and import of beer in the Czech Repub-lic and then compares these data with selected countries of European Union. The aim of the thesis is also to analyse behaviour of the selected group of consumers. Quantitative research identifies habits, preferences, attitudes and factors which influence consumer behaviour. Finally, particular recommendations based on previous analyses are suggested to small and medium-sized breweries in the Czech Republic.
|
|
|
The evaluation of the beer market in the Czech Republic
Hradilová, Jana ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the analysis of beer market, the evaluation of current situation and recommendations to market participant. In the first part of this thesis, the literature review, are explained concepts related to the market, the business environment and the analysis of micro and macro environment. There can be also found definition of beer and the history of brewing industry. There are also adduced the types of beer and the development and actual state of tax conditions. The second section describes the basic characteristics containing production, consumption, export, import and the price of beer. There are specified protective certified brands of origin and quality and actual and potential market participants. Next part deals with the STEP analysis and Porter´s model. Based on the information obtained from the analytical section of this thesis are created proposals and recommendations to breweries for next steps.
|
guest ::
